Medicate your customers

Here is a 10-20 min exercise you can do to bring yourself back on track aligning your value proposition to your customers’ pain points. Grab a pen and let’s go!

Need A Number Nifty?

What was it about this strange little ear-worm that we just cannot un-remember?

10 reasons you should hire a copywriter

When it comes to the dark art of content creation or copywriting, many businesses see an opportunity to flash their DIY charms. It’s only a bit of writing right?

Two Strategic Questions

These should be the easiest two questions to answer; your responses will give shape to your strategy and pull you back on track if some misinformed zeal takes hold.