An ambitious business owner facing into the months of uncertainty in 2020; Anna approached us about cultivating a visual identity that would cut through in a noisy, cluttered fitness market place. Anna needed a brand that would speak to the diverse clientele she works with; being careful not to isolate or alienate while staying true to her clearly defined core values.
Brand strategy & soul search
Tone of voice placement
Content & copywriting
Web design with e-commerce functionality