hire a fractional cmo
who can build measure grow FOR YOU
Strategic Marketing Leadership
Without the Full-Time Commitment
What is a Fractional CMO?
Many growing businesses reach a point where they need marketing leadership but aren’t ready for a full-time CMO. That’s where I come in.
As your Fractional CMO, I step into the strategic leadership role your marketing needs. I work with your team to develop comprehensive marketing strategies, optimise your existing efforts, and ensure every marketing pound drives towards your business goals.
What does a fractional CMO do?
- Strategic Planning & Research: Market analysis, competitive research, customer insights, and comprehensive marketing strategy development aligned with your business objectives.
- Team Leadership & Development: Guide your existing marketing team, identify skill gaps, improve processes, and build marketing capabilities within your organisation
- Campaign Oversight & Optimisation: Review and optimise your marketing campaigns across all channels, ensuring budget efficiency and performance improvement.
- Growth Strategy & Execution: Develop and implement scalable marketing systems that support sustainable business growth and revenue targets.
Fractional CMO for mid-size businesses
How it works
Month 1
Initial Assessment
I’ll conduct a thorough audit of your current marketing efforts, team capabilities, and market position. This includes reviewing your marketing stack, analysing performance data, and identifying immediate opportunities.
Month 2-3
Strategy Development
Based on the assessment, I’ll develop a comprehensive marketing strategy with clear priorities, timelines, and success metrics. This becomes our roadmap for growth and guides all future marketing decisions.
Ongoing:
Embed & Lead
I work with your team to execute the strategy, providing ongoing guidance, problem-solving, and optimisation. Regular check-ins ensure we stay on track and adapt as needed to changing market conditions.
Ongoing: Knowledge
Transfer
Throughout our engagement, I’m building capabilities within your team so they can eventually manage many initiatives independently whilst maintaining strategic focus and execution quality.
Engagement Options
There are several ways a Fractional CMO can be incorporated into your existing structure.
All engagements begin with a discovery session to determine the best approach for your specific situation and goals.
Strategic Retainer
Monthly strategic guidance, team leadership, and campaign oversight. Typically 3 – 5 days per month with ongoing availability for critical decisions.
This would include attendance at all relevant leadership team meetings.
Project-Based Engagements
Focused initiatives like new product launches, market entry strategies, or marketing department restructuring. Duration varies by scope.
Interim Leadership
Temporary CMO role during transitions, such as between full-time hires or during rapid growth phases requiring immediate marketing leadership.
what businesses need a fractional CMO?
- Growing businesses with annual revenue over €1M that need marketing leadership but aren't ready for a full-time CMO.
- Companies with junior / growing marketing teams that need strategic direction and senior-level guidance to maximise their potential.
- Organisations launching new products or entering new markets that require experienced marketing leadership during critical growth phases.
- Businesses that have tried agencies but need someone more invested in their long-term success rather than just campaign execution.
Get In Touch 💌
I currently have very limited space for this service in 2025.
If you would like to talk more about your options, drop me a message
Please note: As this is a contact form, you will not be automatically added to my mailing list. Of course, if you want to join up, there’s a form at the bottom of this page.