A brand audit is one of the unsung heroes in your marketing toolbox, and anyone who has undergone this process comes out the other side with a clearer understanding of their business, market and customers’ needs.

On this journey, you will also uncover any blind spots where your competition is communicating with more salience and effectiveness.

A brand audit can be an extensive process, depending on your business, industry and requirements but some of the areas we can review are:

• Internal branding: Are you living up to your mission statement, do you walk the talk?
• External branding: This will involve a comprehensive review of all channels & touchpoints to identify your brand strengths & weaknesses.
  • Social media accounts
  • Website
  • Print materials
  • Paid ads
  • Email campaigns
  • Physical experience (in-store experience etc.)
• Competitive review: Comprehensive examination of your main competitors identifying their strengths, weakness & areas that can be leveraged.
• Further research: This may include surveys of staff, customers or non-converted people who match your customer persona.