strategic marketing services

Brand Strategy & Design

It's so much more than just your logo...

A brand strategy is a long-term plan for the development and growth of a brand. The objectives of a brand strategy are to build brand equity and create customer loyalty and advocacy. 

You may be starting a new venture that requires a comprehensive brand strategy, or you might be suffering from the dreaded asset fatigue where your branding is a bit tired and worn thin. These are great times to start from the ground up and consider a fully cohesive brand identity design.

So, yes – it’s so much more than just your logo! During this process we will work to capture & define your brand’s:

  • Tone of voice.
  • Colour palette.
  • Brand personality.
  • User experience & engagement expectations.
  • Tagline.
  • Any additional brand assets e.g. shapes, lines, characters etc.
  • And of course, we can create that stunning new logo for you too.

This is one of my favourite processes to facilitate, and I am always surprised by where it lands. 

Let's Talk Over Virtual Coffee

I’m excited to hear more about where your challenges currently lie, and how I might be able to help. 

Book a commitment-free chemistry call with me and let’s see what magic we can conjure up.