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Embracing the year of the pivot, Karen came to me seeking support positioning the Whitelight Virtual Events propositions. We collaborated closely, developing a shrewd value proposition, which could then be translated into a cross-channel communications strategy.
Due to the fast-moving nature of this industry, the project covered a wide breadth of creative deliverables
October 2020
Content development
Value proposition design
Copywriting
Strategy
Social media
Web design
