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Whitelight Consulting & Virtual Events

Whitelight Consulting & Virtual Events

About this work

Embracing the year of the pivot, Karen came to me seeking support positioning the Whitelight Virtual Events propositions. We collaborated closely, developing a shrewd value proposition, which could then be translated into a cross-channel communications strategy. 
Due to the fast-moving nature of this industry, the project covered a wide breadth of creative deliverables

Date

October 2020

Scope

Content development
Value proposition design
Copywriting
Strategy
Social media
Web design

Behold!

The Creative Interpretation

Karen's audience needed the reassurance that their virtual events would be delivered as seamlessly and reliably as their physical events; while still driving commercial or corporate objectives. She needed a creative approach that was vibrant, exciting and engaging.

Let's write your story

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